NO OTHER MEDIA CAN MAKE THESE CLAIMS!
98% Your ad is read
60% Stronger than other media
98% Favorable reaction by
consumer
85% Increase in retention
30% Higher regard to patronize
Market Research
A research study by Barbour & Monroe, Arizona State University and Market Intelligence Media Research have concluded the following, subject to The ShowShiner and the Golf ShowShiner:
Retention of impressions generated by this type of advertising is 60% stronger than by other media. The unusual nature whereby the consumer stands for 2-minutes to get their shoes shined/cleaned for FREE commands focal levels of attention thus enabling better comprehension and longer lasting impressions. Consequently, retention of the ad was 85% using the FREE shoeshine and/or clean concept.
Customer Response to this type of advertising generated a 98% favorable reaction. The ads are read 98% of the time from 30-seconds to 2-minutes.
The consumer is certainly appreciative of the FREE shoeshine and/or clean and thus has a higher regard from 15% to 50% to patronize the advertised merchant.
